Persuasion strategies in Joe Biden's political discourse
نویسندگان
چکیده
The article focuses on the analysis of political discourse, which penetrates modern society. Political discourse is made up by politicians. Under framework cognitive and communicative paradigm a complex phenomenon directly or indirectly aimed at distributing, exercising power winning majority votes during election campaigns. yields results strategies in US President-elect Joe Biden presidential race his inaugural address. focus notion persuasion, persuasive tactics discourse. Persuasion, as linguistic process, addressed to make impact addressee with aim convince him/her support certain ideas. Persuasion an illocutionary characteristic strategies. research concludes that audience contrast, generalization, reference authority, also myth-making. tactic contrast based semantic polarization. With help generalization appeal collective well society solidarization are realized. authority represented, one hand, religious context, other famous historical figures. Historical background basis for main pragmatic President call unity respect democratic values.
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ژورنال
عنوان ژورنال: Vìsnik Kiïvs?kogo nacìonal?nogo lìngvìsti?nogo unìversitetu
سال: 2021
ISSN: ['2412-9283', '2518-1408']
DOI: https://doi.org/10.32589/2311-0821.1.2021.235921